Analytics helps you measure your results, pivot and make viable profitable decisions. So where are the gaps? Typically, “people stop with the investment in the technology.” To realize the return on the investment, implementation and the support for the app must be made by experts and be made continuously.
James has a good point. Many apps either are implemented poorly or the company does not allocate the resources to utilize it effectively therefore, never realizing the predicted return.
Watch and listen to James’s advice to begin to bridge the digital gaps and realize a better return on investments.